Lessons From Business School: You Can't Spell “Sales” Without Four Ps

Lessons From Business School: You Can't Spell “Sales” Without Four Ps

What marketing channels are you using, and which get the best results for your advertising buy? These channels include broadcast media, online presence, social media, print, direct mail and billboards. Do I have a consistent brand identity that conveys …

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America's obsession with STEM education is dangerous

Every month, it seems, we hear about our children's bad test scores in math and science — and about new initiatives from companies, universities or foundations to expand STEM courses (science, technology, engineering and math) and deemphasize the …

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Lake County Special Olympics teaches sportsmanship and values

… and transportation schedules, she said. “Thank goodness for the Internet. Without it, trying to keep abreast of each team and coach would be fruitless,” she said. Volunteers and coaches go through a three-stage registration and training process to …

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