Social media marketing degrees popping up in the Bay Area

Many students believe that because they use social media sites like Facebook, Twitter and Tumblr on a daily basis, they are experts. However, there is a big difference between being an avid user of social media and an actual expert in this field.

Internet marketing has become one of the most in demand job categories now that social media has grown in popularity by leaps and bounds in a few short years. As a result, degree programs related to social media marketing have been cropping up on campuses all over the country. Students on campuses located near technology hubs, like San Jose State University near Silicon Valley or UC Berkeley in the San Francisco Bay Area, have a huge advantage because they have direct access to some of the biggest technology companies around today.

Students interested in pursuing a career as a social media marketing manager will find that it takes much more than being a savvy tweeter to be considered qualified by employers to thrive in this position successfully.

Aside from what’s learned in the classroom, students should take it upon themselves to do further research to flex their social media muscles. Learning about concepts like search engine optimization and search engine marketing as it applies to social media is a good place to start and doesn’t take much effort to accomplish. A great guide on Tumblr marketing and SEO is available for free with a simple online search.

So what does it take to become a social media marketing manager? For one thing, they must have a strong understanding of how branding works in a virtual setting, what the company’s needs are and which social media tools are necessary to achieve those goals. This means understanding online users and demographics. Knowing the audience is marketing 101.

A qualified social media marketing manager knows that while the Internet provides access to people from all over, location still plays a factor in the strategy they’ll develop and implement. For example, a Florida internet marketing company doesn’t just limit itself to only working with businesses in that state. To grow visibility, expansion is a must.

To face daily challenges on the job, a social media marketing manager must be dedicated to not just mastering popular sites like Facebook, Twitter and Tumblr but researching and monitoring the newest social media outlets as they crop up. Staying ahead of the competition is a great secret weapon for any business hoping to jump on the next big thing and attract more potential customers.

In addition to becoming a guru in how all the major social media platforms operate, social media managers must engage in daily activities to keep content fresh and timely. It isn’t unusual for those in this job position to be required to tweet several times a day, post constant updates to Facebook and put out the latest news and calls to action related to the company on LinkedIn, as well as any other account the company has a profile on.

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